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Privacy Policy

Effective Date: 16 May 2025
Dawn Chorus PR Ltd
Website: https://dawnchorusprltd.com
Contact: +44 151 726 8999
Email: [email protected]
Registered Address: 30 Lodge Road, Brereton, Rugeley, Staffordshire, England

1. Introduction

This Privacy Policy outlines how Dawn Chorus PR Ltd (“we”, “us”, “our”) collects, uses, discloses, and protects personal data submitted by users of our website https://dawnchorusprltd.com. We are fully committed to complying with the UK GDPR, Data Protection Act 2018, and privacy requirements of Google Ads and Microsoft Advertising.

2. Data We Collect

We may collect the following personal information when you use our website:

  • Contact Form Submissions: Full name, email address, phone number, company name (if provided), and your message.
  • Newsletter/Marketing Sign-Up: Email address and optional preferences.
  • Cookies and Usage Data: IP address, device type, browser type, referring URL, pages visited, and time spent on site.
  • Advertising Data: Clicks and interactions with our ads on platforms like Google or Microsoft Ads.

3. How We Collect Information

We collect personal data through:

  • Forms you voluntarily submit (e.g., contact or inquiry forms).
  • Cookies, pixels, and similar technologies.
  • Analytics tools like Google Analytics and Microsoft Clarity.
  • Third-party platforms when you interact with our ads or social profiles.

4. How We Use Your Data

We use your personal data for the following purposes:

  • To respond to inquiries or contact requests submitted via our forms.
  • To deliver marketing communications (if consent is given).
  • To improve user experience and website functionality.
  • To analyze website traffic and campaign performance (e.g., Google Ads, Microsoft Ads).
  • To comply with legal obligations or resolve disputes.

5. Lawful Basis for Processing

We process your data under the following lawful bases:

  • Consent: For marketing or newsletter sign-ups.
  • Contractual Necessity: To respond to service inquiries.
  • Legitimate Interests: Website performance monitoring, marketing analytics, and fraud prevention.
  • Legal Obligation: Where required under UK law.

6. Sharing and Disclosure

We do not sell or rent your personal data. However, we may share data with:

  • Trusted third-party service providers (e.g., email marketing, analytics).
  • Advertising partners like Google Ads and Microsoft Ads for performance tracking and remarketing.
  • Legal authorities when required by law or court order.

All third parties are required to process your data securely and in accordance with data protection regulations.

7. Cookies and Tracking Technologies

We use cookies and tracking technologies to:

  • Understand user behavior and traffic patterns.
  • Measure the effectiveness of marketing campaigns.
  • Enable remarketing ads across platforms.

By using our website, you consent to the use of cookies. You can manage your preferences via your browser settings or our cookie consent banner.

8. Google & Microsoft Advertising Compliance

We adhere to Google Ads and Microsoft Advertising policies including:

  • Transparency regarding data usage.
  • Clear opt-out options.
  • No collection of sensitive or personally identifiable information without user consent.
  • Use of secure protocols (SSL/TLS).
  • Providing clear reasons for data collection and processing.

We use remarketing and conversion tracking via these platforms with full compliance.

9. Your Rights

As a data subject, you have the right to:

  • Access your personal data.
  • Correct inaccurate or incomplete data.
  • Withdraw consent at any time.
  • Request data deletion (“right to be forgotten”).
  • Object to data processing under certain conditions.
  • Lodge a complaint with the UK Information Commissioner’s Office (ICO).

To exercise your rights, please contact us at [email protected].

10. Data Security

We use secure protocols (SSL), access control, and data encryption where applicable to protect your personal data from unauthorized access, disclosure, or destruction.

11. Data Retention

We retain your data only as long as necessary to fulfill the purpose for which it was collected or as required by law. For inquiries and communication forms, we retain data for up to 24 months.

12. International Data Transfers

Although our servers and data processors are primarily based in the UK and EU, we may transfer data to trusted partners outside these regions in compliance with international data transfer laws.

13. Children’s Privacy

Our website and services are not intended for children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has submitted data, please contact us immediately.

14. Updates to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. The latest version will always be available on our website. Last updated: 16 May 2025.

15. Contact Us

If you have questions or concerns about this Privacy Policy or your data, contact us at:

Jennifer Holden

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